2008-01-13

Celebrity Apprentice week 1, 1/3/08: Amazingly, Omarosa is not fired

I figure, what the heck: I'm watching it and it's funny, and I'm taking notes on it anyway for my own reference, so I'll do some quickie recaps.

As usual, for the first task, Trump splits the teams into men vs. women and has them do a street sales task: selling hot dogs out of a cart on the streets of New York.

Omarosa declares herself project manager, and the rest of the women agree. Nely Galan (high-ranking person at Telemundo) suggests the name "Empresario," and the team loves it. The one team member who knows NY well, supermodel Carol Alt, recommends that they put their cart near Penn Station. Everyone agrees to this too. Then a few of them start talking about ways they can leverage their celebrity to get big bucks for their dogs: Omarosa very emphatically shuts this conversation down and says that they are going to win on solid business skills.

It was caught on film, folks. Or videotape, whatever. Those are the words that came out of her mouth. She didn't want to go with the celebrity thing.

Omarosa then exchanged some bitchy words with former Playboy Centerfold of the Year, Tiffany something-or-other, who later confided to the rest of America that Omarosa's condescending attitude didn't make her want to try very hard. Yep, that was caught on film too.

The men agree to let Stephen Baldwin be their project manager. Gene Simmons, who is pretty much the star of this episode, suggests the name "Hydra" - the mythical seven-headed beast (like the team) whose heads grow back when you cut them off.

At some point, Ivanka shows up to see how they're doing, and Simmons hits on her. Yes, he hits on Donald Trump's daughter. (This scene was deleted in the original showing, but aired during an encore showing.)

The guys decide to put their cart near Rockefeller Center and discuss how much they should charge for the hot dogs. Baldwin is very skeptical that tourists will have $100 cash in their pockets, even to have their pictures taken with a celebrity for charity. Even as he's poo-pooing ideas about what people will pay around a celebrity, Simmons whips out his phone and starts calling people to ask them to come out and buy a $5,000 or $10,000 hot dog. At this point, Baldwin shuts his mouth and lets Gene do his thing. Within minutes, he's gotten around $20K worth of pledges.

The next day, Empresario is out on the street with their cart. Omarosa has decided to dress herself, a supermodel, two Olympic athletes, a centerfold, a beautiful actress, and a gorgeous Telemundo executive in jeans, frumpy t-shirts, and big red baseball caps that obscure half their faces. Sales are schlumpy through most of the day; the women seem timid about asking passersby to empty their wallets. Finally Marilu Henner decides to hell with it, she doesn't want to lose, so she gets on the blower and calls a rich friend. So does someone else, I forget who, who calls a pro baseball player. The baseball player shows up towards the end, makes a big donation, and says he wants to "treat" the crowd; so they give away the rest of the hot dogs, which in my mind defeats the purpose of a charity hot dog sale, but what the hell do I know.

Over by 30 Rock, hot dog sales are slow at first, but then the guys' friends start showing up: Tito Ortiz's girlfriend, Jenna Jameson (the last woman on earth you'd expect to have to pay for a hot dog) not only makes a nice donation, but attracts more passersby. At least one of Gene Simmons's friends shows up with a fat check.

The outcome: Empresario's grand total is less than $18K; Hydra's grand total is more than $52K. Trump asks Hydra who, in their opinion, was the weak link in Empresario. (I'm not sure how they would know this.) They name Omarosa. Omarosa - who had earlier made some very insulting remarks to Stephen Baldwin that didn't seem to have been provoked - now receives some equally insulting remarks from some English guy named Morgan (I have NO idea who he is - some judge on some reality show). This Morgan guy tends to bully people verbally in a very childish way; I'm looking forward to a showdown between him and Simmons.

In the boardroom, it's Trump, Ivanka, and Donald Jr. I assume that Donald Jr. says something at some point, but if so I don't remember what. They tell Empresario that their cart location was awful. Omarosa eagerly latches onto this and blames it on Alt, who vigorously defends herself. Alt and Galan blame their loss on Tiffany; I'm really not sure why. Maybe because she can't defend herself, and because she's just not a real asset to the team. Alt and Galan probably figure that they'll be able to get rid of Omarosa later. Well, good luck with that. Bitchy people are good for ratings, so I predict that Trump will keep her around for as long as possible.

Omarosa decides to nominate Alt and Tiffany for firing. Watching on closed-circuit TV, Simmons notes that Omarosa is like "a cocka-roach" - a survivor. And Tiffany is "not a mean chick." Trump asks Tiffany why she didn't call ol' Hef to buy a $100,000 hot dog.

Instead of pointing out that Omarosa discouraged them from using their contacts at the beginning and shut Tiffany down every time she tried to ask a question, not-mean Tiffany stupidly says that she was saving Hugh Hefner for a "bigger" task. Trump tells her that the current task is the only one that matters, since there might not be a later task. And Tiffany is fired!

In the cab ride home, she complains that she didn't get a chance to help her charity, which helps wounded veterans; but at least other charities will benefit.

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