2008-02-18

Celebrity Apprentice week 6, 2/7/08: Trump gets his wish

After all the drama from the previous week - most of which was probably premeditated, and none of which had anything to do with business or marketing - I was not looking forward to the next episode. I started having flashbacks to the last Apprentice - not memories of specific events, but memories of intensely disliking it and not wanting to watch it anymore. I thought a celebrity version might be more interesting.

In retrospect, I'm not sure why I thought that. Eh, never mind; we've gone this far, so we might as well finish it off!

When the men return to the suite without Vincent Pastore, Omarosa taunts Lennox Lewis for being "dirty" and siding with Piers Morgan; so much for the big crush she claimed to have on him a few weeks earlier. Morgan complains bitterly about her; being the incredibly classy chick Omarosa always claims to be, she ignores him. HA! KIDDING! No she doesn't. She dumps champagne on his head.

Stephen Baldwin says he can't work with Morgan and asks to meet with Trump. Rather than let him quit, Trump tells him to join Empresario. Nely Galán is particularly displeased. Baldwin offers to make coffee for the women. Lewis, who is the project manager this week, is disgusted. Baldwin admits he won't be around for the first day anyway, because he has to do church stuff. This angers Omarosa, who has apparently declared herself project manager for the week. She tells Trump that her team is rejecting Baldwin as a teammate. Trump says too bad, he's yours.

The task is to create a living display in a store window for Serta and Vera Wang, who have teamed up to create a mattress. Wang stresses that the three things she's looking for are creativity, branding, and entertainment value. Omarosa thinks it's a no-brainer to go with a wedding theme, since Wang is famous for her bridal gowns.

The men approach the task with more ignorance and humility, and ask Wang what she considers entertaining. Wang tells them she's not just about weddings.

And... there you go. Omarosa goes with a "no-brainer," while the men attempt to find out what the customer wants. Do you see where this is going - since Omarosa has already failed as project manager on another task? Yeah, I saw where it was going too. At least I thought I did.

Trace Adkins, who hardly ever opens his mouth except to either sing or say something really brilliant, suggests that Hydra go with a romance (but not bridal) theme - Anthony and Cleopatra. Meanwhile, Omarosa is asking Wang for samples of wedding gowns and lingerie. Again, I bet you think you can see where this is going, but just wait.

Morgan whines when Lewis asks for a vote on every single decision, refusing to decide anything himself. Meanwhile, Omarosa complains that Marilu Henner, who is in charge of designing the store window display, is too "scattered" and that the result will be too "burlesque" with all the lingerie (which Omarosa had asked Wang for). Henner overhears Omarosa asking Galán to take over Henner's task. Baldwin shows up after his church commitment and pulls a slogan out of thin air.

The men are all amused that Lewis is continuing to take votes on every facets of the task. They go shopping at the last minute. George (yes, this week we get actual George instead of some cheap imitation!) worries that they are way behind schedule. Lewis finally says something decisive - he tells his team he'd rather they went overboard with the display than "underboard."

Omarosa continues to be miffed by Henner's enthusiasm. Wang comes by to see the outcome and is delighted by the bridal scene, in which Baldwin and Carol Alt portray the groom and bride. In the mens' lushly-decorated window, Anthony and Cleopatra are watching TV, using laptops, and enjoying other technology while sitting on their cushy mattress.

In the boardroom, Baldwin says he loved working with the women. It's mutual. Adkins complains that Lewis was a strange leader, asking them to raise their hands before speaking. Morgan says he felt like a child. (Reasonable since he acts like one; just wait till next week.) Lewis says Morgan needed the discipline.

Morgan mentions that Vera Wang told them not to go with a wedding theme. The women exchange nervous looks. Donald Trump Jr. says Empresario's display (the one Omarosa feared would be too "burlesque" was too conservative. George agrees that Hydra's was more creative. Hydra wins! Morgan crows; he's the world's sorest winner. Junior tells Empresario they should have listened more to Serta, not just Vera Wang. George says it wasn't entertaining, and Trump says their wedding theme was "based on the past.

Baldwin and Omarosa agree that Henner was the weak link on the team, but Omarosa feels that either Henner should be fired for being scattered, or Baldwin for taking most of the day off. Jr. says forget that - Baldwin got a free pass for the day due to a religious commitment. Omarosa grumbles and feels the whole team should stay in the boardroom, in that case, or else she needs time to think. (Again, don't you think you see where this is going... but wait.) Trump doesn't allow this and demands a decision. Omarosa chooses Galán and Henner.

George tells Trump that Galán should have done a better job. Omarosa says she also didn't get enough creative feedback from Galán. (I'll grant you, Galán's in the TV business, but as far as I know that doesn't make her an expert on designing a living display in a store window.) Galán says Henner was too scattered to work with and didn't listen.

Trump says Galán should have designed the set, and that he's wanted to fire her twice before. Galán tells him that Gene Simmons thought she was great (I'm not sure she realizes that he got fired because he wanted off the show, not because he was taking a bullet for her own benefit), and that he should get over it. (Yeah, she told Trump to get over it.) She points out that the previous project managers never brought her into the boardroom to be fired.

Trump doesn't care. He says, "Nely, you're fired. Get the hell out of here." He also warns Omarosa to "step up," because Morgan is killing Empresario.

Nely Galán's charity, "Count Me In," which benefits women entrepreneurs, gets nothing, while Hydra's win nets the Mohammed Ali Center $20,000.

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